IWECT Business Maximizing Reach With TikTok Spark Ads

Maximizing Reach With TikTok Spark Ads

Maximizing Reach with TikTok Spark Ads

Optimizing Google Display Ads Ads to boost the performance of their organic UGC videos — and it’s working. CPG brands that run Spark Ads on the TikTok platform see 96% higher paid media ROAS compared to other channels.

The format works by turning existing branded video content into ads that can be promoted at scale. The ads are displayed through a creator’s @handle and resemble organic TikTok posts (with the exception of a “Paid Partnership” label).

This means brands can leverage their existing creative assets with the targeting and conversion power of an ad. And since the ads look and feel like TikTok videos, they blend in with organic content — a key to driving a higher level of engagement from your audience.

ding Inspiration: Examples of Effective TikTok Ads

Using this approach, B2B software brand Goodcall saw a 96% decrease in CAC and more than 6,000 new sign-ups. They partnered with creators on the TikTok Creator Marketplace to produce snappy, punchy video content that highlighted the features and benefits of their product. The resulting creative was then promoted as a Spark Ad to drive high-quality, actionable new leads.

Getting started is simple — once you have the authorization code from a creator, enter it on TikTok Ads Manager at the campaign and ad group level. Just be sure to review the post and make any necessary changes based on your advertising objectives. You can then track the performance of your Spark Ads in TikTok’s business dashboard.

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