How does the digital menu board work?
There are many factors that go into designing an effective restaurant indoor digital menu board but the most important thing is the content. This can be anything from images of food & drinks, branding to daily specials or even videos. The human eye is naturally drawn to movement and visuals so this is an excellent way to attract customers’ attention.
When using Digital Signage to Franchise your menu items, be sure to use high-resolution images with vivid colors and eye-catching animations. These will not only attract customers but will also help them to quickly understand your menu items. This will make the ordering process easier and shorten the time to get food served to your customers.
With the ability to incorporate real-time data, digital menu boards are a powerful tool for restaurants. This allows them to curate their menu options based on customer purchases as well as seasonal and promotional items. This helps restaurants increase rates of up-selling and improve overall customer satisfaction.
Franchise Efficiency: Implementing Digital Signage Solutions
Another advantage of using a digital menu board is that it can provide up-to-date pricing information to customers. This eliminates the need for staff to constantly update printed price tags and reduces labor costs. For this reason, many restaurants opt to integrate their digital menu boards with EPOS systems so that they can automatically update their prices based on the time of day. It is also possible to schedule new product promotions months in advance and have them activate at the right time to maximise sales.