Email scrubbing service is essential to keeping your email list clean, which boosts engagement rates. It reduces bounce rates and improves deliverability. This is why it’s a must for any ecommerce brand to make email hygiene an ongoing process and a part of their email marketing best practices.
What is an email scrubbing service?
Scrubbing your email list removes inactive subscribers who are not opening or engaging with your emails. It also ensures that you are only sending to real, valid email addresses. This makes your email blasts more effective and gets you better return on investment. It’s like brushing your teeth every day or flossing—it takes a little work, but it prevents problems down the road and makes things so much easier.
Boosts Engagement
Even if your subscribers opted in to receive your emails, some may have changed their addresses or unsubscribed. Those inactive emails are called hard bounces, and they can affect your sender reputation. It’s also possible that your messages are hitting spam traps, which are used by email service providers to catch spammers. This is a big deal because your emails might be going to people who never want or need them, so they could mark you as spam in an effort to stop getting the emails they don’t need.
Regular email scrubbing keeps your bounce rate low, and that protects your sender reputation and helps you reach the inboxes of more of your subscribers. Whether you do it manually or through an email verification app, scrubbing your list regularly is a must to maintain your sender reputation and get the most out of your email marketing.
