Dentistry advertising is the use of any communication medium to promote or market dental services. It is a key component to growing a dental practice and should be done effectively with an eye towards state UDAP regulations, consumer protection laws, and marketing best practices.
In general, dental advertising should be truthful and non-deceptive and reflect a professional image of the practitioner. Advertising that is false, misleading or deceptive could violate the ADA’s ethical standards as well as other state laws and regulations such as consumer protection and unfair competition.
Mastering Dentistry Advertising: Tips for Building Your Brand
A common marketing tactic used by dentists is showing “before and after” photos of patients with dental problems to show off the results of their treatment. These images can be used in paid ads, social media posts, or on your website to showcase the results of your work.
Video is another powerful tool for dental marketing. Short informational videos can be posted on your website, Facebook page, and TikTok to provide potential patients with a better sense of what it’s like to visit your office and meet the team. A simple day-in-the-life video or a close-up view of your equipment can help bridge the gap between online research and that first appointment.
Reach out to local influencers and ask if they’d be willing to make a video about their experience with your office or about their dental issues in return for free dental work, discounted products, or other incentives. Be sure to disclose any relationship with the influencer in the video description so that it is clear to potential patients.